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How the Liquor Industry Secretly Fought Women's Suffrage

Brewers and distillers bankrolled opposition to women's voting rights because they feared suffragists would ban alcohol.

By Garret Merkley · Explainer · Jun 8, 2026
Branched from How Temperance and Women's Suffrage Became Intertwined
Quick take
  • Liquor makers opposed women's suffrage because they correctly predicted female voters would support Prohibition.
  • The industry funded anti-suffrage campaigns, front groups, and politicians to block the 19th Amendment.
  • This covert alliance between liquor interests and suffrage opponents is a little-known chapter of American political influence.

The liquor industry's opposition to women's suffrage was straightforward: brewers, distillers, and saloon owners believed that giving women the vote would lead directly to Prohibition. They were not wrong. The temperance movement—which sought to reduce or eliminate alcohol consumption—had long been championed by women activists, church groups, and progressive reformers. Liquor interests understood that female voters would likely support a constitutional ban on alcohol. So they poured money and organizational muscle into defeating the women's suffrage amendment, doing so largely behind the scenes to avoid public backlash.

Why Liquor Makers Feared Female Voters

Women's suffrage and temperance were historically linked. Many of the same activists and organizations pushed for both causes, and the reasoning was practical: women—who often bore the social costs of male alcoholism, domestic violence, and poverty caused by drinking—had strong incentives to support alcohol restrictions. Temperance societies, which were heavily female-led, had been growing in influence since the 1800s. Liquor executives recognized that if women could vote, a Prohibition amendment would almost certainly pass. This was not paranoia; it was shrewd political calculation. The 18th Amendment (Prohibition) was ratified in 1919, just one year before the 19th Amendment (women's suffrage) became law—a sequence that vindicated the industry's fears.

The Industry's Covert Strategy

Rather than openly declare opposition to women's rights—which would have been politically toxic—liquor interests funded and organized anti-suffrage campaigns through intermediaries. They donated to anti-suffrage organizations, many of which claimed to oppose women's voting on grounds of tradition or states' rights, while carefully hiding the liquor money behind the scenes. Industry leaders also supported politicians and publications that opposed suffrage, and they cultivated relationships with business groups, Southern Democrats, and conservative activists who had their own reasons to block the amendment.

The brewers' association and distillers' groups were particularly active. They understood that direct corporate opposition to women's rights would backfire, so they worked through front organizations, trade associations, and sympathetic newspapers. Some anti-suffrage groups received substantial liquor industry funding without their donors being publicly identified. This strategy of indirect influence allowed the industry to shape the political landscape while maintaining plausible deniability.

Why This Campaign Mattered and Why It Failed

The liquor industry's secret campaign is significant because it illustrates how concentrated economic interests can attempt to manipulate democratic outcomes. Despite substantial resources and organizational sophistication, the industry ultimately failed—women won the right to vote in 1920, and Prohibition followed in 1919. The failure reveals that even well-funded covert campaigns have limits when they run against broader social movements and changing public values. It also shows how suffragists had to contend not just with overt political opposition but with hidden financial pressure from powerful commercial interests protecting their profits. The liquor campaign was part of a broader anti-suffrage coalition that included Southern politicians, conservative business leaders, and traditional institutions—but the industry's stakes were uniquely material and urgent.

The Timeline
  • 1800s–early 1900s: Temperance movement grows, largely led by women; liquor industry becomes alarmed.
  • 1910s: Anti-suffrage organizations proliferate, many secretly funded by brewers and distillers.
  • 1919: 18th Amendment (Prohibition) is ratified.
  • 1920: 19th Amendment (women's suffrage) is ratified; Prohibition takes effect later that year.
Did the liquor industry openly oppose women's suffrage?
Largely no. The industry worked behind the scenes through front groups and anonymous donations because openly opposing women's rights would have been politically damaging. They preferred to fund established anti-suffrage organizations and sympathetic politicians without public attribution.
How much money did the liquor industry spend on anti-suffrage campaigns?
Exact figures are difficult to pin down because much of the funding was covert and laundered through intermediaries. However, historians have documented substantial contributions from brewers' associations, distillers, and saloon owners to anti-suffrage groups, particularly in the 1910s.
Was the liquor industry's fear of Prohibition justified?
Yes. The temperance movement and women's suffrage were genuinely linked—many of the same activists supported both causes. Prohibition was ratified in 1919, a year before women won the vote, partly because of strong female support for temperance measures.
Did the liquor industry's opposition actually slow down the suffrage movement?
It likely delayed suffrage in some states and contributed to the anti-suffrage coalition, but it did not ultimately prevent the 19th Amendment. The suffrage movement had too much momentum and too broad a base of support for the industry's covert campaign to stop it.
What happened to the liquor industry after Prohibition?
The industry was devastated during Prohibition (1920–1933) and largely went underground or shifted to illegal production. After Prohibition was repealed in 1933, the industry rebuilt, but the episode demonstrated the political consequences of their opposition to women's rights.

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