Apple TV tops the Emmys for the first time as Colbert's final 'Late Show' wins on the way out
Apple TV's 'Widow's Bay' set a record with 14 wins at the 78th Primetime Emmys, while Stephen Colbert used his last Emmy speech to plead for his former staff to be rehired.
For the first time since Apple TV+ launched in 2019, the tech giant's streaming service walked away from the Emmys as the night's biggest winner — and the margin wasn't close. Apple's total haul across this year's Emmy season reached 28 trophies, with its freshman comedy 'Widow's Bay' setting a record at 14 and 'Pluribus' adding six more. HBO finished second with 21, and Netflix third with 16.
The ceremony, held Monday at the Peacock Theater, also served as a farewell for one of late night's most decorated franchises. Stephen Colbert's 'The Late Show' — canceled by CBS earlier this year after 11 seasons under Colbert and more than three decades on the air — won Outstanding Variety Series in its final season. Colbert did not use the moment to relitigate the show's end. He used it to find his former staff new jobs.
I just want to point out that if you like the comedy tonight, my old writers wrote it.— Stephen Colbert, host of 'The Late Show with Stephen Colbert'
They are all tech avail. Hire them. They will make your show better, and they will make your day easier.— Stephen Colbert, host of 'The Late Show with Stephen Colbert'
Colbert thanked the more than 200 people who worked on the show over 11 years, calling late-night programs 'a fantastic incubator for young people to come in to learn to work professionally on a deadline in cooperation, in collaboration.' His deepest gratitude, however, was reserved for his wife, Evelyn McGee Colbert — 'Evie McGee' — the person he described as his sole crew member, guest, and audience during the COVID pandemic.
Thank you, darling. Thank you for being my only crew and my only guest during COVID, my only audience and the only audience I really care about. Yours is the laugh that I want for the rest of my life.— Stephen Colbert, host of 'The Late Show with Stephen Colbert'
CBS opted not to renew Colbert's contract last year, announcing the show would end in May. The timing drew criticism: the cancellation came weeks before Skydance acquired Paramount, a deal that followed Paramount settling a lawsuit from President Donald Trump against CBS's '60 Minutes' for $16 million. Critics alleged the show was dropped to curry favor with the Trump administration; CBS has maintained the decision was purely financial, citing the high cost of late-night production against declining viewership, according to The Wrap.
The broader ceremony, hosted by Mariska Hargitay — the first woman to host the Emmys in 15 years — leaned away from political commentary and toward reflection. Hargitay cycled through at least 10 wardrobe changes and enlisted a roster of famous friends, including a musical opening number with Knicks point guard Jalen Brunson and a 'Law & Order: SVU' skit featuring Taylor Swift. To set the evening's theme, she drew on Nicole Kidman's widely circulated AMC Theatres commercial, quoting the line: 'At the end of the day, we come to TV for magic.'
Apple's new CEO, John Ternus, was in attendance and had plenty to celebrate beyond the $2,000 foldable iPhone he had displayed on the red carpet. The Apple contingent in the audience grew audibly louder with each 'Widow's Bay' win. Creator Katie Dippold, accepting the writing award, made no attempt to hide her delight.
I promise all of you that no one will ever step foot in my home without seeing this thing. I'm sorry, this is going to become my entire personality now.— Katie Dippold, creator of 'Widow's Bay'
Noah Wyle of 'The Pitt' won outstanding lead actor in a drama, a result that was widely expected. Presenter John Mulaney drew perhaps the louder response in that category, delivering a mini-monologue that included a joke sharp enough to earn a bleep from NBC censors. 'This award is for the guys, just men being men,' Mulaney said. 'Finally, something for the fellas.' The bit renewed calls for Mulaney to host a major awards show, though he has previously hosted the Film Academy's Governors Awards, an untelevised event, according to NBC News.
'The Pitt' creator R. Scott Gemmill won best drama series and used the moment to articulate what many in the room seemed to feel about the industry's purpose right now.
Yes, we are entertainers. We make you laugh, we make you cry, occasionally we make you look away in disgust. But when I look around this room, I see something more important than the awards and the ratings. I see a whole community that is still trying to do the right thing.— R. Scott Gemmill, creator of 'The Pitt'
The ceremony included tributes to Rob Reiner, Catherine O'Hara, and sitcom director James Burrows. In the weeks following Dolly Parton's death, Reba McEntire performed Parton's 'Appalachian Memories,' while Noah Kahan sang 'Bridge Over Troubled Water' during the In Memoriam segment. The longest ovation of the night went to Michael J. Fox, who accepted the Bob Hope Humanitarian Award from his wheelchair and spoke about keeping his Parkinson's diagnosis private for years.
I understood that accepting Parkinson's didn't mean I had to surrender to it.— Michael J. Fox, accepting the Bob Hope Humanitarian Award
The one moment that cut closest to current industry anxieties came from Sally Field, accepting an Emmy for her performance in the Netflix film 'Remarkably Bright Creatures.' 'We're the arts,' she said. 'We matter. Our voices matter. Our diversity, our unique storytelling matters. We can't let those voices be silenced, or compromised or merged.' According to NBC News, some in the room took that final word as a reference to the looming Paramount-Warner Bros. Discovery merger.
Why it matters — Apple TV+'s Emmy dominance signals that streaming has fully overtaken legacy television at the industry's own awards, while Colbert's farewell crystallized the pressures — financial, political, and structural — now reshaping what gets made and who gets to make it.
⚠ Not yet confirmed
- The cancellation of 'The Late Show' was motivated by a desire to curry favor with the Trump administration.
- specific year '2026' for the show's end date (source only says 'in May')
Sources differ on Reason for 'The Late Show' cancellation: A financial decision based on high production costs and declining late-night viewership (thewrap.com (CBS's stated position)) vs An effort to curry favor with the Trump administration ahead of the Skydance-Paramount deal (thewrap.com (critics' position))
Reported by nbcnews.com, variety.com, thewrap.com
- Stephen ColbertAmerican comedian and writer (born 1964)
- Donald TrumpPresident of the United States (2017–2021; since 2025)
- Taylor SwiftAmerican singer-songwriter (born 1989)
- Nicole KidmanAustralian-American actress, producer, and model (born 1967)
- Dolly PartonAmerican singer-songwriter (1946–2026)
- Sally FieldAmerican actress