Princess Lilibet, 5, speaks in home video as Meghan launches As Ever holiday collection

Meghan Markle posted a video to Instagram on Tuesday promoting the holiday collection of her As Ever lifestyle brand — and tucked inside the montage was something her followers rarely get: the sound of Princess Lilibet's voice.

In the clip, Markle, 45, stirs a pot on the stove while five-year-old Lilibet works a bowl of what appears to be fruit spread nearby. Only the girl's red hair and a sliver of her face are visible. Markle turns to her daughter and asks a simple question.

What do you think, Lili?— Meghan Markle, Duchess of Sussex

I think it's beautiful.— Princess Lilibet

The response — delivered in a clear American accent, according to internewscast.com — lasted only seconds, but it drew wide attention as one of the most distinct public audio glimpses of the child to date.

The longer montage, set to The Cranberries' 'Dreams,' weaves childhood photographs of Markle together with scenes from her brand's production line, including rows of As Ever jam jars, Markle in full beekeeping gear beside a hive at the family's former Montecito home, and a moment with Prince Harry as she unboxes products. A playful sequence shows her attempting to fit ten raspberries into her mouth at once.

The post was timed to the launch of As Ever's holiday collection, anchored by a wicker hamper pre-filled with peppermint and lemon-and-ginger tea caddies, a trio of spreads, flower sprinkles, and scented candles. A price for the hamper has not yet been announced; an earlier hosting set containing many of the same products retails for $155, according to internewscast.com.

In her caption, Markle traced her entrepreneurial instincts back to childhood, recalling a scrunchie business she started at age eight.

When I was about eight years old I started my own business making handmade scrunchies I sewed on my grandmother's Singer sewing machine and sold for $1 a piece. I sold Girl Scout cookies, had lemonade stands, worked in a frozen yogurt shop and had countless other jobs. My entrepreneurial spirit was always there.— Meghan Markle, Duchess of Sussex

As I pinch myself looking at how this brand has grown, and as we introduce our holiday collection, I feel very proud, and grateful. A huge thanks to my team at As Ever. So proud of what we are creating together. Thanks for helping bring this vision to life.— Meghan Markle, Duchess of Sussex

Markle and Prince Harry, 41, share Lilibet and son Prince Archie, 7. The couple has consistently kept their children's faces and voices out of public view. The Sussexes relocated back to the UK over the summer, ahead of the new school year, according to internewscast.com. Page Six reported, citing sources, that the move was also motivated by a desire to spend more time with King Charles III as he battles cancer.

The holiday launch follows Markle's earlier announcement of a chocolate advent calendar — priced at £112 and available only in the US — described in a press release as inspired by the family's Montecito home, with countdown numbers 'hand-painted in Meghan's own penmanship using edible gold lustre,' according to internewscast.com. That product drew a mild public rebuke from an Anglican priest, Reverend Daniel French, who suggested followers consider a £6 Fairtrade alternative that benefits a leprosy charity. The suggestion prompted a backlash from some of Markle's supporters, and French subsequently locked his X account, according to internewscast.com.

Why it matters — The clip offers one of the clearest public glimpses yet of Lilibet as a person — a notable moment given how deliberately her parents have shielded both children from public view since leaving royal life.

Reported by instyle.com, pagesix.com, people.com, internewscast.com