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Kim Kardashian becomes North West for Halloween — teal wig, skull necklace and all

The SKIMS founder's Instagram carousel recreates her 13-year-old daughter's goth aesthetic point for point, down to North's signature hand-over-mouth pose.

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Kim Kardashian's Halloween costume this year required a teal wig, a skull-and-crossbones necklace, faux facial piercings, a black grill, and a very specific hand-over-mouth pose — because she was dressed as her own daughter. On October 20, Kardashian posted an Instagram carousel transforming herself into North West, the 13-year-old rapper whose goth-emo aesthetic has become one of the more talked-about looks in pop culture.

The recreation was precise. Kardashian wore a long teal wig to match the blue hair North has sported since bleaching damaged her natural hair, dramatic false lashes, face gems mimicking North's dermal piercings, chunky chains, spiked cuffs, and elaborate metallic nail art. She layered a black-and-white striped shirt under a skull-and-crossbones graphic tee — the same Vetements-style piece North has worn — and finished with the necklace Kardashian gave North last Christmas: a custom diamond skull-and-crossbones piece designed by Alex Moss.

The caption read simply: "Halloween 2026🧟‍♀️"

The look is a faithful tribute to a style North has articulated on her own terms. Speaking to Dazed magazine over the summer, North said her blue hair and piercings make you your full self, and named Japanese virtual pop idol Hatsune Miku as her primary inspiration. "That's just my twin for real," North said of the character, adding: "Her blue twin tails, of course. That's always the inspo." She also pushed back on critics who label her aesthetic dark: during an October 14 TikTok Live with her mother, North defended her style against fans who call it "demonic."

Everyone's in love with boys, vaping, and doing all kinds of bad stuff. All I want is blue hair and piercings.— North West

Kardashian has spoken publicly about her pride in North's self-expression. In her February Complex cover story, she told editor-in-chief Aria Hughes that North "loves producing music and wanted to share it with the world and isn't afraid if people will like it," adding: "She's like her dad in that if she likes it, that's enough for her, and she doesn't really care about outside opinions."

She loves producing music and wanted to share it with the world and isn't afraid if people will like it. She's like her dad in that if she likes it, that's enough for her, and she doesn't really care about outside opinions.— Kim Kardashian, speaking to Complex

The costume continues a mother-daughter Halloween tradition. In 2023, the two dressed as Cher and Dionne from Clueless. In 2024, Kardashian was part of a trio dressed as TikTok creators Jay Guapo, Pink Cardigan, and Chrissy G. This year's version inverts the usual dynamic: rather than the two coordinating as a pair, Kim became North entirely.

North West released her debut album N0rth4evr earlier in 2026. She shares the stage name N0rth4evr and raps under it. She is the oldest of Kardashian's four children with Kanye West; the others are Saint, 10, Chicago, 8, and Psalm, 7.

Why it matters — The costume captures a genuinely unusual dynamic — a globally recognized celebrity publicly celebrating, rather than managing, her teenage daughter's unconventional identity — at the moment North West is establishing herself as an artist in her own right.

⚠ Not yet confirmed

  • The graphic tee Kardashian wore features cover art from North's debut EP N0rth4evr.
  • Khloé Kardashian and Kris Jenner comments (cited to USA Today)
  • North posting her own Halloween costume as Natalie Nunn
  • Slight misquote of Dazed magazine comment on piercings (paraphrased)

Reported by instyle.com, complex.com, extratv.com, usatoday.com

People in this story
  • Kim Kardashian
    American media personality, businesswoman, model and actress (born 1980)
  • Kanye West
    American rapper and record producer (born 1977)
  • Khloé Kardashian
    American media personality, influencer, and businesswoman
  • Kris Jenner
    American media personality, socialite, and businesswoman

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